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As someone who holds a ton of knowledge on a particular matter, becoming a consultant should be an easy, straightforward path towards financial freedom, right? Well, not exactly. Knowing the tricks of a trade is one thing, but creating a constant flow of clients to buy into your expertise is another. Here is what you need to know to be one of the most successful consultants in your field.


Stay Up to Date

No matter how much you know about your trade, things change, and it is up to you to stay up to speed. As an expert, people are counting on you to give them insight into the current climate and what is to come in the near future, and the more you have to offer, the more people will be willing to pay for your guidance. Also, don’t be afraid to broaden your knowledge beyond your field. You never know what you will be asked about, so by being well-versed in various topics, you will prove to be an invaluable asset to any business.


Set Value-Based Price Points

Setting the correct rate isn’t as easy as it sounds. Many rookie consultants undersell themselves to appeal to more clients, which often works but leaves them feeling both overworked and under-compensated. On the other hand, a great deal of them will charge an arm and a leg for their services, driving clients right into the arms of the competitor. Before setting your rates, take a look at what those around you are charging and turn the dial based on the level of value you are willing to offer your clients.


Vet Your Clients

All money isn’t good money, especially when it is coming from a problematic client. Each assignment will come with unique challenges, but if a prospect shows red flags straight out of the gate, never feel bad about declining the job, as it will save you a world of headaches in the future. Also, it is never wise to bind yourself to a client on an unconditional basis. Set clear terms in your contractual agreement, and pull away if they are violated.


Finding success as a consultant doesn’t have to be complicated. With the right plan of action and a drive to make your vision come true, you will meet your goals in no time.

Scott Gelbard